INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9781439810491 (alk. paper)
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
E-8090
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Innovative solutions
General Material Designation
[Book]
Other Title Information
:what designers need to know for today's emerging markets
First Statement of Responsibility
/ edited by Apala Lahiri Chavan, Girish V. Prabhu
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boca Raton, FL
Name of Publisher, Distributor, etc.
: CRC Press,
Date of Publication, Distribution, etc.
, c2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxv, 233 p.
Other Physical Details
: ill. (some col.)
Dimensions
; 25 cm.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print - Electronic
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
"Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them" "Local designers and researchers offer insight directly from the depths of India, China, and other parts of the world. They take an in-depth look at user research methods in underserved communities, new tools such as ecosystems mapping to define the elements impacting innovation and design decisions, and methodologies to develop solution spaces based on the output from user research studies. The book then presents real-life examples through case studies and interviews. The case studies draw not only from the authors' work with clients such as HP Labs, Nokia, Haier, Philips, Intel, and A Piece of Pie, but also from user experience and the results of innovation research across the globe. The interviews include conversations with leaders in innovation such as Roopa Purushothaman, Tapan Parikh, Ram Sehgal, Steve Portigal, Dmitry Volkov, and Darelle van Greunen" "A fascinating perspective of the users and ecosystem in emerging nations, the book provides deeper insights on how a user-centered innovation and design approach has been applied in practical settings. Examining the challenges of innovating and designing for emerging markets, it incorporates research and practice to explore new ways of uncovering the riches and opportunities in innovation and design for emerging markets."--BOOK JACKET.
Text of Note
Case study 8: Philanthropy by design: Chulha: healthy, indoor cooking / Simona Rocchi, Unmesh Kulkarni -- Case study 9: Info Ladies: empowering remote rural areas with knowledge / Mosharrof Hossain, Forhad Uddin, Sarit Arora -- Case study 10: Cultural effects of status and relationships in usability testing / Dr. Alvin W. Yeo -- Interview 1: How did it all begin? A conversation with Roopa Purushothaman -- Interview 2: Advertising, culture and emerging markets: a conversation with Ram Sehgal -- Interview 3: Conversation with Tapan Parikh, a multicultural computer scientist who wanders the emerging markets -- Interview 4: What you see is what you get? Not so for the ethnographer, says Steven Portigal -- Interview 5: Dmitry Volkov on users, innovation, design and other things Russian -- Interview 6: Darelle Van Greunen on the difference that design and innovation can make to users in an emerging country.
Text of Note
An introduction to emerging markets / Warren Greving -- Key themes of working in emerging markets / Apala Lahiri Chavan -- Aspects of innovation: research and technology / Beena Prabhu, Sarit Arora -- Usage ecosystems: dynamics of emerging markets / G. Prabhu -- Understanding users in emerging markets: what's different? / Apala Lahiri Chavan -- Case study 1: Understanding Latin American users / Alvaro Diaz -- Case study 2: HP gesture keyboard: input device for Indic scripts / Rahul Ajmera, Shekhar Borgaonkar -- Case study 3: Haier innovative wine cooler for Chinese / Beena Prabhu -- Case study 4: Adoption of mobile technologies in Mumbai slums / Joan Vinyets Rejon -- Case study 5: Of multifunctional devices, privacy workarounds and neighbourhood service providers / Ashwini Asokan -- Case study 6: A diary in three acts: designing for the next billion? (But what about researching the needs of the next billion?) / Mathivanan Rajendran, Mrinal Kanti Rai -- Case study 7: Social music in India / Beena Prabhu, Susan Huotari --
TOPICAL NAME USED AS SUBJECT
New products.
User-centered system design.
Cross-cultural studies.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
5
.
75
LIBRARY OF CONGRESS CLASSIFICATION
Class number
TS171
.
4
Book number
.
I574
2011
PERSONAL NAME - SECONDARY RESPONSIBILITY
Chavan, Apala Lahiri
Prabhu, Girish V
ORIGINATING SOURCE
Country
ایران
ELECTRONIC LOCATION AND ACCESS
Host name
Innovative Solutions: What Designers Need to Know for Today's Emerging Markets/
Access number
عادی
Compression information
عادی
Electronic name
E-8090.pdf
Bits per second
0
Contact for access assistance
ایمانی
Electronic Format Type
متن
File size
0
Record control number
E-8090
Public note
انگلیسی
old catalog
pe
BL
1
a
Y
