عنوان
پدید آورنده
موضوع
رده
ML3790 .B6 2004
ML3790
.
B6
2004
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0471455172
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
EB19679
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brands that rock
General Material Designation
[Electronic Resource]
First Statement of Responsibility
/ Roger Blackwell, Tina Stephan
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J.
Name of Publisher, Distributor, etc.
: John Wiley & Sons,
Date of Publication, Distribution, etc.
, c2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 240 p. 24 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references and index.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
e
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
ng
CONTENTS NOTE
Text of Note
From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.
TOPICAL NAME USED AS SUBJECT
Music trade
Musicians- Marketing
Popular music- Economic aspects
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
.
27
LIBRARY OF CONGRESS CLASSIFICATION
Class number
ML3790
Book number
.
B6
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Blackwell, Roger D.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Stephan, Kristina
ORIGINATING SOURCE
Country
ایران
ELECTRONIC LOCATION AND ACCESS
Host name
0471455172.pdf
Access number
محرمانه
Compression information
محرمانه
Date and Hour of Consultation and Access
0471455172.pdf
Bits per second
0
Electronic Format Type
متن
old catalog
e
BL
1
a
Y
