عنوان
پدید آورنده
موضوع
رده
HF5415.125 .B47 2004
HF5415
.
125
.
B47
2004
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0471470643
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
EB18769
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Data mining techniques
General Material Designation
[Electronic Resource]
Other Title Information
:for marketing, sales, and customer relationship management
First Statement of Responsibility
/ Michael J.A. Berry, Gordon S. Linoff
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Indianapolis, Ind.
Name of Publisher, Distributor, etc.
: Wiley Pub.,
Date of Publication, Distribution, etc.
, c2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxv, 643 p. ill. 24 cm.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
e
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes index.
Text of Note
ng
CONTENTS NOTE
Text of Note
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
TOPICAL NAME USED AS SUBJECT
Data mining
Marketing- Data processing
Business- Data processing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
.
02
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
125
Book number
.
B47
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Berry, Michael J. A.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Linoff, Gordon
ORIGINATING SOURCE
Country
ایران
ELECTRONIC LOCATION AND ACCESS
Host name
0471470643.pdf
Access number
محرمانه
Compression information
محرمانه
Date and Hour of Consultation and Access
0471470643.pdf
Bits per second
0
Electronic Format Type
متن
old catalog
e
BL
1
a
Y
