عنوان
پدید آورنده
موضوع
رده
HD69 .B7,K68 2006
HD69
.
B7
,
K68
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9783540253
(Number (ISBN
3540253602
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
EB16916
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
B2B brand management
General Material Designation
[Electronic Resource]
First Statement of Responsibility
/ Philip Kotler, Waldemar Pfoertsch
Subsequent Statement of Responsibility
; with the cooperation of Ines Michi
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Berlin ; New York
Name of Publisher, Distributor, etc.
: Springer,
Date of Publication, Distribution, etc.
, c2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 357 p. ill. c 24 cm.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
e
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
ng
Text of Note
Includes bibliographical references (p. [331]-342) and index.
TOPICAL NAME USED AS SUBJECT
Brand name products- Management
Brand name products Case studies
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
Book number
.
B7
,
K68
2006
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kotler, Philip.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Pfoertsch, Waldemar
Michi, Ines
ORIGINATING SOURCE
Country
ایران
ELECTRONIC LOCATION AND ACCESS
Host name
3540253602.pdf
Access number
محرمانه
Compression information
محرمانه
Date and Hour of Consultation and Access
3540253602.pdf
Bits per second
0
Electronic Format Type
متن
old catalog
e
BL
1
a
Y
