عنوان
پدید آورنده
موضوع
رده
HF5415.55 .O84 2002
HF5415
.
55
.
O84
2002
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0130671673
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
EB16341
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Customer share marketing
General Material Designation
[Electronic Resource]
Other Title Information
:how the world's great marketers unlock profits from customer loyalty
First Statement of Responsibility
/ Tom Osenton
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J.
Name of Publisher, Distributor, etc.
: Financial Times Prentice Hall,
Date of Publication, Distribution, etc.
, c2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxvii, 284 p. ill. 23 cm.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
e
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes index.
Text of Note
ng
CONTENTS NOTE
Text of Note
Machine generated contents note: PART I: THE BATTLE FOR MARKET SHARE 1 -- CHAPTER 1: THE WEB WEIGHS IN 3 -- CHAPTER 2: THE CENTURY OF MARKET SHARE 21 -- CHAPTER 3: MARKETING THROUGH THE CHAOS 31 -- CHAPTER 4: THE CENTURY OF CUSTOMER SHARE 49 --PART II: UNLOCKING THE POWER -- OF CUSTOMER LOYALTY 63 -- CHAPTER 5: MARKETING ONE-TO-ONE COMES OF AGE 65 -- CHAPTER 6: SELLING DIRECT COMES OF AGE 79 -- CHAPTER 7: MAXIMIZING YOUR CUSTOMER TOUCHES 93 -- CHAPTER 8: PERMISSION, PRIVACY, AND PROTECTION 109 -- CHAPTER 9: CUSTOMER SHARE MARKETING 127 --PART III: ACQUIRING CUSTOMERS AND -- PERMISSION 145 -- CHAPTER 10: FEEDING THE FUNNEL: HOW TO ACWUIRE -- CUSTOMERS AND PERMISSION 147 -- CHAPTER 11: ACqUIRING CUSTOMERS AND PERMISSION: -- BEST PRACTICES 161 -- PART IV: RETAINING CUSTOMERS -- AND GROWING CUSTOMER SHARE 203 -- CHAPTER 12: WORKING THE LIST: HOW TO RETAIN -- CUSTOMERS AND GROW CUSTOMER SHARE 205 -- CHAPTER 13: RETAINING CUSTOMERS -- AND GROWING CUSTOMER SHARE: -- BEST PRACTICES 217 --PART V: MARKETING IN THE NEXT -- ECONOMY 257 -- CHAPTER 14: MAXIMIZING THE POWER OF MASS -- AND DIRECT MARKETING 259 -- INDEX 275.
TOPICAL NAME USED AS SUBJECT
Relationship marketing
Customer loyalty
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
55
Book number
.
O84
2002
PERSONAL NAME - PRIMARY RESPONSIBILITY
Osenton, Tom.
ORIGINATING SOURCE
Country
ایران
ELECTRONIC LOCATION AND ACCESS
Host name
0130671673.pdf
Access number
محرمانه
Compression information
محرمانه
Date and Hour of Consultation and Access
0130671673.pdf
Bits per second
0
Electronic Format Type
متن
old catalog
e
BL
1
a
Y
