عنوان
پدید آورنده
موضوع
رده
HF5415.13 .A23 2010
HF5415
.
13
.
A23
2010
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9781119392200 (pbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
10850
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic market management
General Material Designation
[Book]
First Statement of Responsibility
/ by David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University
EDITION STATEMENT
Edition Statement
first edition.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
United Kingdom
Name of Publisher, Distributor, etc.
: John Wiley
Date of Publication, Distribution, etc.
, 2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
pages cm
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Marketing--Management
Strategic planning
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
A23
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Aaker, David A., author
PERSONAL NAME - SECONDARY RESPONSIBILITY
Moorman, Christine
ORIGINATING SOURCE
Country
ایران
old catalog
p
BL
1
a
Y
