NATIONAL BIBLIOGRAPHY NUMBER
Number
oldebook30748
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
eng
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The marketing power of emotion
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford ;New York :
Name of Publisher, Distributor, etc.
: Oxford University Press,
Date of Publication, Distribution, etc.
, 2003.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
TOPICAL NAME USED AS SUBJECT
Consumer behavior. ; Consumers ; Psychology. ; Marketing ; Psychological aspects. ; Advertising ; Psychological aspects. ; Decision making ; Psychological aspects. ; Emotions ; Economic aspects. ;
PERSONAL NAME - PRIMARY RESPONSIBILITY
; -O'Shaughnessy, John. ; O'Shaughnessy, Nicholas J., ; 1954
old catalog
