NATIONAL BIBLIOGRAPHY NUMBER
Number
oldebook3283
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
eng
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Ingredient branding
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Heildelberg [Germany] ;New York :
Name of Publisher, Distributor, etc.
: Springer,
Date of Publication, Distribution, etc.
, 2010.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
TOPICAL NAME USED AS SUBJECT
Branding (Marketing) ; Branding (Marketing) ; Case studies. ; Brand name products. ; Brand name products ; Case studies. ; Markenpolitik ; swd. ; Produktimage ; swd. ;
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kotler, Philip. ; Pfoertsch, Waldemar. ;
old catalog
