NATIONAL BIBLIOGRAPHY NUMBER
Number
oldebook20452
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
eng
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Understanding brands
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ;Philadelphia :
Name of Publisher, Distributor, etc.
: Kogan Page,
Date of Publication, Distribution, etc.
, 2006.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
TOPICAL NAME USED AS SUBJECT
Brand name products ; Product management ;
PERSONAL NAME - PRIMARY RESPONSIBILITY
Cheverton, Peter ; Cheverton, Peter. ; How Come Your Brand Isn't Working Hard Enough? ;
old catalog
