Handbook of qualitative research methods in marketing
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cheltenham ;Northampton, Mass. :
Name of Publisher, Distributor, etc.
: Edward Elgar Pub.,
Date of Publication, Distribution, etc.
, 2006.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
TOPICAL NAME USED AS SUBJECT
Marketing research ; Methodology ; Handbooks, manuals, etc. ; Consumers ; Research ; Methodology ; Handbooks, manuals, etc. ; Qualitative research ; Methodology ; Handbooks, manuals, etc. ;