عنوان
پدید آورنده
موضوع
رده
HD69 .B7,K45 2013
HD69
.
B7
,
K45
2013
کتابخانه
محل استقرار
استان: Mazandaran ـ شهر: Babolsar
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780132664257 (hbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
41247
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
eng
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic brand management
Other Title Information
:building, measuring, and managing brand equity
First Statement of Responsibility
/ Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob
EDITION STATEMENT
Edition Statement
4th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
: Pearson,
Date of Publication, Distribution, etc.
, c2013.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxviii,582 p.
Other Physical Details
: col. ill.
Dimensions
; 29 cm.
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Brand name products--Management
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
.
27
PERSONAL NAME - PRIMARY RESPONSIBILITY
Keller, Kevin Lane, 1956
PERSONAL NAME - SECONDARY RESPONSIBILITY
Parameswaran, Ambi M.G
Jacob, Isaac
old catalog
