:an innovative method for presenting, persuading and winning the deal
First Statement of Responsibility
/ Oren Klaff
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: McGraw-Hill,
Date of Publication, Distribution, etc.
, c2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
225 p
Other Physical Details
. , 24 cm.
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.