عنوان
پدید آورنده
موضوع
رده
HF5415.3 .P46 2010
HF5415
.
3
.
P46
2010
کتابخانه
محل استقرار
استان: Mazandaran ـ شهر: Babolsar
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780073404769
NATIONAL BIBLIOGRAPHY NUMBER
Number
38813
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
eng
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Consumer behavior & marketing strategy
First Statement of Responsibility
/ J. Paul Peter, Jerry C. Olson
EDITION STATEMENT
Edition Statement
9th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: McGraw-Hill Irwin,
Date of Publication, Distribution, etc.
, c2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 554 p
Other Physical Details
. , ill. , 27 cm.
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
OTHER VARIANT TITLES
Variant Title
Consumer behavior and marketing strategy
TOPICAL NAME USED AS SUBJECT
Entry Element
Consumer behavior
Entry Element
Marketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
.
342
PERSONAL NAME - PRIMARY RESPONSIBILITY
Peter, J. Paul.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Olson, Jerry C.(Jerry Corrie),1944-
old catalog
