عنوان
پدید آورنده
موضوع
رده
HF5415.13 .P388 2011
HF5415
.
13
.
P388
2011
کتابخانه
محل استقرار
استان: Mazandaran ـ شهر: Babolsar
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780073529 0073529966 9780071221 0071221115
NATIONAL BIBLIOGRAPHY NUMBER
Number
38704
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
eng
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
A preface to marketing management
First Statement of Responsibility
/ J. Paul Peter, James H. Donnelly, Jr
EDITION STATEMENT
Edition Statement
Twelfth ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: McGraw-Hill/Irwin,
Date of Publication, Distribution, etc.
, 2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 258 p
Other Physical Details
. ill. 26 cm.
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
ng
Text of Note
Includes bibliographical references and indexes.
CONTENTS NOTE
Text of Note
Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans.
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing- Management
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
PERSONAL NAME - PRIMARY RESPONSIBILITY
Peter, J. Paul.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Donnelly, James H
old catalog
