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عنوان
Analysis for marketing planning
پدید آورنده
/ Donald R. Lehmann, Russell S. Winer
موضوع
Marketing- United States- Management
رده
HF5415
.
13
.
L395
2008
کتابخانه
Central Library and Documents Center of Mazandaran University
محل استقرار
استان:
Mazandaran
ـ شهر:
Babolsar
تماس با کتابخانه :
62
-
35302861
-
011
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780073529 0073529842
NATIONAL BIBLIOGRAPHY NUMBER
Number
27972
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
eng
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Analysis for marketing planning
First Statement of Responsibility
/ Donald R. Lehmann, Russell S. Winer
EDITION STATEMENT
Edition Statement
7th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
: McGraw-Hill Irwin,
Date of Publication, Distribution, etc.
, c2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 299 p
Other Physical Details
. ill. 24 cm.
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
ng
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing- United States- Management
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
.
02
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lehmann, Donald R.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Winer, Russell S
old catalog
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