عنوان
پدید آورنده
موضوع
رده
HF5823 .A13 1996
HF5823
.
A13
1996
کتابخانه
محل استقرار
استان: Mazandaran ـ شهر: Babolsar
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0133057151
NATIONAL BIBLIOGRAPHY NUMBER
Number
27967
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
eng
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising management
First Statement of Responsibility
/ Rajeev Batra, John G. Myers, David A. Aaker
EDITION STATEMENT
Edition Statement
5th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J.
Name of Publisher, Distributor, etc.
: Prentice Hall,
Date of Publication, Distribution, etc.
, c1996.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 754 p
Other Physical Details
. ill. 25 cm.
GENERAL NOTES
Text of Note
Language: انگلیسی
Text of Note
Aaker's name appears first on 4th ed.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
ng
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising- Management
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
PERSONAL NAME - PRIMARY RESPONSIBILITY
Batra, Rajeev.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Myers, John G.,1933-
Aaker, David A
old catalog
