عنوان
پدید آورنده
موضوع
رده
HD 69 .B7 H43
HD
69
.
B7
H43
کتابخانه
محل استقرار
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand management: research, theory and practice
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London; New York
Name of Publisher, Distributor, etc.
Routledge
Date of Publication, Distribution, etc.
c2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 267 p. : ill
GENERAL NOTES
Text of Note
Includes bibliographical references and indexes
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
TOPICAL NAME USED AS SUBJECT
Entry Element
Management ، Brand name products
Entry Element
، Branding )Marketing(
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
69
.
B7
H43
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Heding, Tilde
Relator Code
AU
AU Knudtzen, Charlotte F.
AU Bjerre, Mogens 1959-
TI
