Market orientation, corporate culture, and business performance
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Aldershot, England ; Burlington, VT
Name of Publisher, Distributor, etc.
Ashgate
Date of Publication, Distribution, etc.
c2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 187 p. : ill
GENERAL NOTES
Text of Note
Includes bibliographical references )p. ]166[-181( and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Satyendra Singh
CONTENTS NOTE
Text of Note
Marketing concept and market orientation -- Preliminary empirical analysis -- Statistical data analysis -- Corporate culture and the market orientation -- The machine tool industry -- Case studies -- Conclusions, limitations, and future research
TOPICAL NAME USED AS SUBJECT
Entry Element
Management ، Machine-tool industry - Great Britain