عنوان
پدید آورنده
موضوع
رده
HF 5415 .127 .H66 2004
HF
5415
.
127
.
H66
2004
کتابخانه
محل استقرار
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing strategy and competitive positioning
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Financial Times/Prentice-Hall
Date of Publication, Distribution, etc.
c2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv, 622 p. : ill
GENERAL NOTES
Text of Note
Includes bibliographical references
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Graham J. Hooley, John A. Saunders, Nigel F. Piercy
TOPICAL NAME USED AS SUBJECT
Entry Element
، Target marketing
Entry Element
Management ، Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
127
.
H66
2004
OTHER CLASS NUMBERS
Class number
NO
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Hooley, Graham J.
Relator Code
AU
AU Saunders, John A. 1946-
AU Piercy, Nigel
TI
