عنوان
پدید آورنده
موضوع
رده
HD 9980 .5 .Z45 2003
HD
9980
.
5
.
Z45
2003
کتابخانه
محل استقرار
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Services marketing: integrating customer focus across the firm
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New Delhi
Name of Publisher, Distributor, etc.
Tata McGraw-Hill
Date of Publication, Distribution, etc.
c2003
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 668 p.: ill.
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Valarie A. Zeithaml, Mary Jo Bitner
ORIGINAL VERSION NOTE
Text of Note
1
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing ، Service industries
Entry Element
، Customer services
Entry Element
، Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
9980
.
5
.
Z45
2003
OTHER CLASS NUMBERS
Class number
NO
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Zeithaml, Valarie A.
Relator Code
AU
AU Bitner, Mary Jo
TI
