عنوان

An insider's guide to building a successful consulting practice

Standard Number

9960

First Statement of Responsibility

Katcher, Bruce Leslie

Title Proper by Another Author

3591-

Title Proper

An insider's guide to building a successful consulting practice

Place of Publication, Distribution, etc.

New York

Name of Publisher, Distributor, etc.

AMACOM

Date of Publication, Distribution, etc.

0102c

Specific Material Designation and Extent of Item

xii, 6, 253 p.: 23 cm

Text of Note

Includes bibliographical references and index

Text of Note

Bruce L. Katcher , Adam Snyder

Text of Note

Deciding which is best for you : employee, contractor, or consultant -- Understanding the economic realities of independent consulting -- Focusing your work on a specific problem or niche -- Choosing a business model -- Establishing your credibility -- Developing and implementing a marketing plan -- Marketing directly to prospects -- Marketing your services through writing -- Marketing your consulting through speaking -- Maintaining your visibility -- Marketing your services through networking -- Selling your consulting services -- Writing proposals that lead to business -- Delivering tangible results -- Make certain your recommendations are implemented -- Maximizing the value of networking meetings -- Marketing even when you're busy -- Losing your motivation -- Becoming lonely -- Diluting your business model -- Charging too little -- Chasing prospects -- Taking stock of what's working and what's not -- Establishing a board of advisers -- Conducting research -- Maintaining readiness to adapt to change

Entry Element

، Business consultants

Entry Element

، Consultants

Entry Element

Management ، Consulting firms

Entry Element

Management ، New business enterprises

Entry Element

، Success in business

Number

Class number

Relator Code

AU

AU Snyder, Adam

TI