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عنوان
Strategic brand management
پدید آورنده
/ Kevin Lane Keller, Tony Aperia, Mats Georgson
موضوع
Brand name products, Management
رده
HD69
.
K4S8
2008
کتابخانه
Insurance Research Institute Library
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
021
-
22092265
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
742
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic brand management
General Material Designation
[Book]
Other Title Information
:a European perspective
First Statement of Responsibility
/ Kevin Lane Keller, Tony Aperia, Mats Georgson
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Harlow, England ;New York
Name of Publisher, Distributor, etc.
: Prentice Hall Financial Times
Date of Publication, Distribution, etc.
, 2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxvi, 829 p. , ill.
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Brand name products, Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
Book number
.
K4S8
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Keller, Kevin Lane,1956-
PERSONAL NAME - SECONDARY RESPONSIBILITY
Apaeria, Tony
Georgson, Mats
ORIGINATING SOURCE
Country
ایران
old catalog
p
BL
1
a
Y
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