عنوان

The Women's March Movement on Facebook:

Number

TLpq2315239139

.Language of Text, Soundtrack etc

انگلیسی

Title Proper

The Women's March Movement on Facebook:

General Material Designation

[Thesis]

First Statement of Responsibility

Chen, Simin Michelle

Title Proper by Another Author

Social Connections, Visibility, and Digitally Enabled Collective Action

Subsequent Statement of Responsibility

Miller, Joanne

Name of Publisher, Distributor, etc.

University of Minnesota

Date of Publication, Distribution, etc.

2019

Specific Material Designation and Extent of Item

264

Dissertation or thesis details and type of degree

Ph.D.

Body granting the degree

University of Minnesota

Text preceding or following the note

2019

Text of Note

Since the Arab Spring of 2011, scholars have debated the efficacy of social media in facilitating offline collective action. This dissertation seeks to fill a gap in that literature by examining the role of social ties in determining intention to participate in collective action. Using a mixed methods approach involving statistical analysis of survey results and in-depth interviews, this study examines how the Minnesota chapter of the Women's March in opposition to President Donald Trump used Facebook to engage and mobilize supporters. Findings show that aspects of tie strength such as reciprocity, duration, affect have different impact on intention to participate in high- and low-cost political actions. Similarly, the publicness of supporters' political action on Facebook has differing effects on intention to participate in collective action depending on supporters' tie strength with the chapter. Findings from this study have practical implication for social movement organizers seeking to energize, grow, and mobilize supporters using social media.

Mass communications

Web studies

Womens studies

Chen, Simin Michelle

Miller, Joanne

Electronic name

p

[Thesis]

276903

a

Y