عنوان

Retail Employee Motivation and Performance

Number

TLpq2306288611

.Language of Text, Soundtrack etc

انگلیسی

Title Proper

Retail Employee Motivation and Performance

General Material Designation

[Thesis]

First Statement of Responsibility

Addair, Angela Michelle

Subsequent Statement of Responsibility

Brown, Annie

Name of Publisher, Distributor, etc.

Walden University

Date of Publication, Distribution, etc.

2019

Specific Material Designation and Extent of Item

131

Dissertation or thesis details and type of degree

D.B.A.

Body granting the degree

Walden University

Text preceding or following the note

2019

Text of Note

Retail industry leaders seek effective strategies to improve employee motivation to increase levels of workforce productivity. The purpose of this single case study was to explore the strategies successful retail industry leaders used to motivate their employees to achieve higher levels of workforce productivity. The conceptual framework for the study was Vroom's expectancy theory of motivation. The research participants consisted of 2 retail store managers from the same retail store located in southeastern mid-Atlantic region of the United States who successfully motivated their employees. Data collection consisted of semistructured interviews, direct observation, and review of company documents. Data analysis included theme interpretation and data grouping, as well as transcript reviews, and verified the emerging themes from the interview data. The 3 main themes developed from data analysis were workplace motivation, leading by example, and performance. Retail industry leaders might use the findings of this study to provide managers with strategies to motivate their staff. The implication of this study for social change is that retail leaders might apply strategies that engage employees in their jobs while maximizing the sustainability of the organization.

Business administration

Employees

Finance

Management

Motivation

Productivity

Addair, Angela Michelle

Brown, Annie

Electronic name

p

[Thesis]

276903

a

Y