عنوان

Strategic Islamic marketing :

(Number (ISBN

3030981606

(Number (ISBN

9783030981600

Erroneous ISBN

3030981592

Erroneous ISBN

9783030981594

Number

bc101160

.Language of Text, Soundtrack etc

انگلیسی

Title Proper

Strategic Islamic marketing :

General Material Designation

[Book]

Other Title Information

a roadmap for engaging Muslim consumers /

First Statement of Responsibility

Baker Ahmad Alserhan, Veland Ramadani, Jusuf Zeqiri, Léo-Paul Dana, editors.

Place of Publication, Distribution, etc.

Cham :

Name of Publisher, Distributor, etc.

Springer,

Date of Publication, Distribution, etc.

2022.

Specific Material Designation and Extent of Item

1 online resource (278 pages)

Series Title

Contributions to Management Science

Text of Note

An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications -- Developing an Islamic Corporate Culture -- Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country: The Case of Indonesia -- Consumption as a Way of Production -- E-Governance Projects in Public Organizations: The Role of Project Managers Islamic Work Ethics in Accomplishing IT Project Performance -- E-Marketing in Islamic Markets -- Managing Halal Food Knowledge and Innovation: Small and Medium Food Enterprises (SMFEs) Performance -- Determinants of Islamic Banking Industry Performance: Does Economic Value Added (EVA) Matter? -- Halal Travel and Beyond COVID-19 -- Strategic Perspectives of Islamic Entrepreneurship and Marketing -- Entrepreneurship Orientation, Practices, and Performance in Islam -- Entrepreneurial Fear of Failure during Crises: Some Insights from Opportunity-Driven Entrepreneurs in a Muslim Ethnic Group in Indonesia -- Emerging Modest Fashion Industry: What Plays a Greater Role in Modest Dressing, Religion or Culture? Implications for Strategic Marketing -- Halal Blockchain Technology Application: A Consumer Confidence and Competitive Advantage.

0

Text of Note

Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.

Title

Strategic Islamic Marketing.

International Standard Book Number

9783030981594

Marketing-- Religious aspects-- Islam.

BUS043000

Number

Edition

Class number

Alserhan, Baker Ahmad.

Dana, Leo Paul.

Ramadani, Veland.

Zeqiri, Jusuf.

Date of Transaction

20221128045753.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

270410

Y