عنوان

Social Media and Televangelists:

Number

LA126154

.Language of Text, Soundtrack etc

انگلیسی

Title Proper

Social Media and Televangelists:

General Material Designation

[Article]

Other Title Information

Examining Facebook and Twitter Content

First Statement of Responsibility

Michel M. Haigh, Pamela Jo Brubaker, Michel M. Haigh, et al.

Place of Publication, Distribution, etc.

Leiden

Name of Publisher, Distributor, etc.

Brill

Text of Note

A content analysis was conducted of televangelists' Facebook and Twitter pages. Tweets and Facebook posts were coded for a period of two weeks. The posts/tweets were coded for a variety of categories including: dialogic features, content of the post, and theme. Televangelists tweet more often than they post to Facebook. Findings indicate most televangelists included links to their websites, an email address, links to other forms of social media, phone numbers, and additional content about their organizations. Only a third of the posts/tweets included a reference to the Lord/Jesus/Holy Spirit, and less than 90 percent of posts included specific scripture or Bible verses. Televangelists post different types of content on Facebook compared to Twitter. For example, it is more common for Christian leaders to include the terms Lord/God/Jesus in a tweet than a Facebook post. Tweets are more likely to contain an uplifting or inspirational message, promote an offer for a book/dvd produced by the televangelist, and include a stock photo with a message than Facebook posts. A content analysis was conducted of televangelists' Facebook and Twitter pages. Tweets and Facebook posts were coded for a period of two weeks. The posts/tweets were coded for a variety of categories including: dialogic features, content of the post, and theme. Televangelists tweet more often than they post to Facebook. Findings indicate most televangelists included links to their websites, an email address, links to other forms of social media, phone numbers, and additional content about their organizations. Only a third of the posts/tweets included a reference to the Lord/Jesus/Holy Spirit, and less than 90 percent of posts included specific scripture or Bible verses. Televangelists post different types of content on Facebook compared to Twitter. For example, it is more common for Christian leaders to include the terms Lord/God/Jesus in a tweet than a Facebook post. Tweets are more likely to contain an uplifting or inspirational message, promote an offer for a book/dvd produced by the televangelist, and include a stock photo with a message than Facebook posts.

Date of Publication

2018

Physical description

29-49

Title

Journal of Religion, Media and Digital Culture

Volume Number

7/1

International Standard Serial Number

2165-9214

Subject Term

dialogic public relations

Subject Term

Intervangelist

Subject Term

religion online

Subject Term

social media

Subject Term

spirituality

Subject Term

televangelists

Michel M. Haigh

Pamela Jo Brubaker

Call Number

10.1163/25888099-00701003

Electronic name

p

[Article]

275578

a

Y