عنوان

Church Branding and Self-Packaging:

Number

LA116441

.Language of Text, Soundtrack etc

انگلیسی

Title Proper

Church Branding and Self-Packaging:

General Material Designation

[Article]

Other Title Information

the Mass Media and African Pentecostal Missionary Strategy

First Statement of Responsibility

Francis Benyah

Place of Publication, Distribution, etc.

Leiden

Name of Publisher, Distributor, etc.

Brill

Text of Note

The use of the mass media has become a contemporary and fast-growing religious phenomenon within Pentecostal and charismatic churches. By drawing implications on the use of modern media technologies, this article presents a popular case of a Charismatic church in Ghana and shows how the idea of branding evolves around the use of the mass media. This article argues that the branding of the leaders' personality and the church is a marketing strategy aimed at attracting more people into the church. The use of the mass media has become a contemporary and fast-growing religious phenomenon within Pentecostal and charismatic churches. By drawing implications on the use of modern media technologies, this article presents a popular case of a Charismatic church in Ghana and shows how the idea of branding evolves around the use of the mass media. This article argues that the branding of the leaders' personality and the church is a marketing strategy aimed at attracting more people into the church.

Date of Publication

2018

Physical description

231-254

Title

Journal of Religion in Africa

Volume Number

48/3

International Standard Serial Number

1570-0666

Subject Term

branding

Subject Term

Charismatic churches

Subject Term

mass media

Subject Term

missionary

Subject Term

modernity

Subject Term

Pentecostal

Subject Term

performance

Francis Benyah

Call Number

10.1163/15700666-12340139

Electronic name

p

[Article]

275578

a

Y