Since the mid 1960s the charismatic renewal movement has swept through the established Christian denominations and given inspiration for the creation of independent churches in Europe and North America. With the emphasis on 'baptism in the Spirit' and the charismata (glossolalia, prophecy etc) the movement has proved to be practically the only vibrant growth area of Christianity in many Western countries. This paper accounts for the popularity of charismatic Anglican churches in England in the 1990s with reference to field study findings. It argues that their attraction is not merely about spiritual regeneration, but about the appeal in the 'religious marketplace' of a dynamic belief system without the need to be deeply enveloped and committed to the church belonged to. Since the mid 1960s the charismatic renewal movement has swept through the established Christian denominations and given inspiration for the creation of independent churches in Europe and North America. With the emphasis on 'baptism in the Spirit' and the charismata (glossolalia, prophecy etc) the movement has proved to be practically the only vibrant growth area of Christianity in many Western countries. This paper accounts for the popularity of charismatic Anglican churches in England in the 1990s with reference to field study findings. It argues that their attraction is not merely about spiritual regeneration, but about the appeal in the 'religious marketplace' of a dynamic belief system without the need to be deeply enveloped and committed to the church belonged to.