عنوان

Effect of Corporate Social Responsibility on the Performance of Medium Scale Enterprises in South-West, Nigeria

Number

TL57738

.Language of Text, Soundtrack etc

انگلیسی

Title Proper

Effect of Corporate Social Responsibility on the Performance of Medium Scale Enterprises in South-West, Nigeria

General Material Designation

[Thesis]

First Statement of Responsibility

Ogunleye, Philip Oluwole

Subsequent Statement of Responsibility

Gbadeyan, Rotimi A.

Name of Publisher, Distributor, etc.

Kwara State University (Nigeria)

Date of Publication, Distribution, etc.

2021

Text of Note

146 p.

Dissertation or thesis details and type of degree

Ph.D.

Body granting the degree

Kwara State University (Nigeria)

Text preceding or following the note

2021

Text of Note

Most Medium Scale Enterprises (MSEs) in Nigeria do not possess adequate knowledge of modern competitive techniques like Corporate Social Responsibility (CSR) to address basic issues such as creation of a good working environment where diversity is encouraged, equitable distribution of wealth in a community, environmental protection, market innovations, and ethical practices. Despite these inadequacies, some MSEs now adopt CSR to complement other organisational practices in order to enhance their performance. This study examined the effect of CSR on the performance of MSEs in South-West, Nigeria, from the perspective of four stakeholders' dimensions: the workplace, the marketplace, the environment and the community .Specific objectives of the study were to: examine the influence of workplace CSR on employees' attraction and retention; assess the influence of marketplace CSR on sales turnover; evaluate the extent to which environmental CSR affects environmental protection and; examine the extent to which the involvement of medium scale enterprises in community CSR can boost their image. The study adopted a quantitative survey method for an in-depth understanding of the effect of CSR on the performance of MSEs in South-West, Nigeria. The sample size for this study was 226 firms drawn from 570 medium scale enterprises in the manufacturing and services sector operating in South-West, Nigeria. Data collection was carried out from June to November, 2019, and used a self-administered structured questionnaire to business owners and company managers. Based on the nature of the research objectives, linear and multiple regressions were used as instruments for data analyses. Results of test of hypothesis one showed F statistics as 36.399 while R2 was 0.321, indicating that workplace CSR accounted for 32.1% increase in employees' attraction and retention. The effect was significant. Also in hypothesis two, regression results showed a positive and significant effects for marketplace CSR and sales turnover, with F statistics found to be 10.874 and R2 was 0.352. Hypothesis three showed a positive and significant effects for environmental CSR and environmental protection with F statistics at 38.269 and R2 at 0.332. For community CSR and organisational image, F statistics was 25.518 and R2 was found to be 0.425, indicating that the effect was positive and significant. The findings of the study provided evidence that all the four CSR dimensions - workplace, marketplace, environment and community have positive and significant influence on performance in MSEs. The study concluded that MSEs should integrate CSR into their policies and strategies in order to enhance their performance. The study recommended, among other things, that MSEs should develop effective communication systems like that of big corporations that raise public awareness in their CSR activities.

Subject Term

Business administration

Ogunleye, Philip Oluwole

Gbadeyan, Rotimi A.

Kwara State University (Nigeria)

Electronic name

p

[Thesis]

276903

a

Y