عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Number
TL53296
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Implementing Safe Tourism Procedures for Indian Tours: An Intrinsic Case Study
General Material Designation
[Thesis]
First Statement of Responsibility
Marathakavalliamma, Sabu R. Pillay
Subsequent Statement of Responsibility
Kelley, George
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
University of Phoenix
Date of Publication, Distribution, etc.
2020
GENERAL NOTES
Text of Note
174 p.
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
D.B.A.
Body granting the degree
University of Phoenix
Text preceding or following the note
2020
SUMMARY OR ABSTRACT
Text of Note
The tourism industry is nearly 10% of India's economy and supports 8% of its employees, making tourism of central importance to the nation. However, in the wake of a prominent New Delhi, global attention has been drawn to the risk of crime in India, especially sexual violence. In the short term, this resulted in the tourism industry in India falling by over 30%. In the longer term, this has considerably hurt India's tourism brand equity, leading to the perception of the country as unsafe. At the same time, India has fallen behind regional rivals in its tourism numbers, suggesting Indian tourism industry must improve itself in order to meet shifting tourism demands, restore and develop its tourism brand equity through developing eminently safe tourism offerings, and catch up to rivals such as Malaysia or Nepal. Therefore, the purpose of this qualitative intrinsic single case study is to explore how the Indian tourism industry in the specific context of Kerala can evolve to meet consumer demands in addressing issues such as safety, better compete with regional rivals, and create tourism brand equity. To address this research purpose, the researcher collected data from key tourism industry stakeholders through qualitative interviews, focus groups, and document collection. Data were analyzed through qualitative thematic analysis and case study triangulation, then used to develop recommendations for better business practice on the part of Indian tourism firms.
UNCONTROLLED SUBJECT TERMS
Subject Term
Business administration
Subject Term
Management
Subject Term
Social research
PERSONAL NAME - PRIMARY RESPONSIBILITY
Marathakavalliamma, Sabu R. Pillay
PERSONAL NAME - SECONDARY RESPONSIBILITY
Kelley, George
CORPORATE BODY NAME - SECONDARY RESPONSIBILITY
University of Phoenix
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب p
[Thesis]
276903
a
Y
