عنوان

Collaborative Entrepreneurship and Building Small Business Communities in the Nigerian Fashion Design Industry

Number

TL53114

.Language of Text, Soundtrack etc

انگلیسی

Title Proper

Collaborative Entrepreneurship and Building Small Business Communities in the Nigerian Fashion Design Industry

General Material Designation

[Thesis]

First Statement of Responsibility

Fasinu, Damilola T.

Subsequent Statement of Responsibility

Jones, Katie

Name of Publisher, Distributor, etc.

West Virginia University

Date of Publication, Distribution, etc.

2020

Text of Note

85 p.

Dissertation or thesis details and type of degree

M.S.

Body granting the degree

West Virginia University

Text preceding or following the note

2020

Text of Note

A critical part of being an entrepreneur is the ability to work with others. Researchers who explore entrepreneurship acknowledge collaboration and information sharing as key as more obvious skills such as opportunity recognition and determination. Collaboration allows a firm to be entrepreneurial and constantly innovative by exploring new markets. Continuous innovation and market exploration are the foundation of collaboration. Entrepreneurship is a critical factor in the growth of developing countries, as it enables a country to grow economically and encourages sustainable business activity. Therefore, this study explores the collaborative entrepreneurship of communities of some small businesses in Nigeria for their competitive advantage. The objective of the study is to identify the challenges and opportunities of Nigerian fashion entrepreneurs, explore perceptions of collaborative relationships, and to examine best practices for building a collaborative community of design professionals. An inductive qualitative research approach was used to explore the challenges, opportunities, and best practices used in this community. To better understand these entrepreneurs lived experiences, a semi-structured phone interview was used to gather information. Participants' recruiting occurred through purposive sampling from the Fashionpreneur group and non-fashionpreneur group members. The Fashionpreneur group is a community of Nigerian fashion designers created for the purpose of resource sharing for their business growth. The results of this research recommend best practices in creating a successful collaborative relationship for the designer's competitive advantage. The result is presented to the admins of the Fashionpreneur group and inform future research and intervention.

Subject Term

African studies

Subject Term

Entrepreneurship

Fasinu, Damilola T.

Jones, Katie

West Virginia University

Electronic name

p

[Thesis]

276903

a

Y