عنوان

Impact of Electronic Business Strategies on the Performance of Small Scale Information Technology Firms in Kwara State

Number

TL52169

.Language of Text, Soundtrack etc

انگلیسی

Title Proper

Impact of Electronic Business Strategies on the Performance of Small Scale Information Technology Firms in Kwara State

General Material Designation

[Thesis]

First Statement of Responsibility

Ayantoye, Latifat Adenike

Subsequent Statement of Responsibility

Adeyemi, Keneth Shola

Name of Publisher, Distributor, etc.

Kwara State University (Nigeria)

Date of Publication, Distribution, etc.

2019

Text of Note

124 p.

Dissertation or thesis details and type of degree

M.S.

Body granting the degree

Kwara State University (Nigeria)

Text preceding or following the note

2019

Text of Note

Electronic business is one of the most interesting and important aspects of business strategy and has changed the way businesses are done. The strategy in the use of the internet has created opportunities for several innovations in the structure, operations and marketing of the product. This had made doing business even much easier and faster, and it has made information accessible to customers. This study, therefore, examined the impact of electronic business strategies on the performance of small scale information technology firms in Kwara State. The e-business strategies variables include communication, transaction process, delivery channel while customer satisfaction and customer loyalty were used to measuring organizational performance. A total number of 278 copies of close-ended questionnaire were distributed among the existing customers of FEMTECH Information Technology to collect the quantitative data. Seven customers were also purposively selected for interview using a semi-structured interview. SPSS was used to analyze the quantitative data while thematic analysis was used to analyze the qualitative data with the aid of NVIVO software. The study's result showed that communication and transaction process does not have a positive and significant impact on organizational performance, while the delivery channel has a positive and significant impact on organizational performance. The study findings further revealed that effective implementation of communication, transaction process and delivery channel have a significant impact on organizational performance. The study concluded that Electronic Business impact through delivery channel is statistically significant and have impact on the organizational performance. The study recommends that efficient delivery of services should be a considerable factor in the efficient and effective management of electronic business to meet the needs of their estimated customers.

Subject Term

Business administration

Ayantoye, Latifat Adenike

Adeyemi, Keneth Shola

Kwara State University (Nigeria)

Electronic name

p

[Thesis]

276903

a

Y