عنوان
پدید آورنده
موضوع
رده
HF5415.5 .M457 2009eb
HF5415
.
5
.
M457
2009eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0566088681
(Number (ISBN
0566092077
(Number (ISBN
9780566088681
(Number (ISBN
9780566092077
NATIONAL BIBLIOGRAPHY NUMBER
Number
b802279
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Memorable customer experiences :
General Material Designation
[Book]
Other Title Information
a research anthology /
First Statement of Responsibility
edited by Adam Lindgreen, Joëlle Vanhamme and Michael B. Beverland.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Burlington, VT :
Name of Publisher, Distributor, etc.
Gower,
Date of Publication, Distribution, etc.
©2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xx, 295 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Cover; Contents; List of Figures; List of Tables; About the Editors; About the Contributors; Introduction; Part I Conceptual Foundations; 1 Experiential Marketing: Understanding the Logic of Memorable Customer Experiences; 2 Experiential Marketing and Brand Experiences: A Conceptual Framework; Part II Brands and Brand Communities; 3 Tally Ho, Chocs Away! The Morgan Motoring Experiences; 4 Hush, It's a Secret: How Trappist Breweries Create and Maintain Images of Authenticity Using Customer Experiences; 5 Brand Communities as Experience Drivers: Empirical Research Findings.
0
SUMMARY OR ABSTRACT
Text of Note
Experiential marketing changes everything! claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers.
OTHER EDITION IN ANOTHER MEDIUM
Title
Memorable customer experiences.
International Standard Book Number
9780566088681
TOPICAL NAME USED AS SUBJECT
Consumer satisfaction-- Evaluation.
Marketing research.
Relationship marketing.
BUSINESS & ECONOMICS-- Marketing-- Research.
Consumer satisfaction-- Evaluation.
Marketing research.
Relationship marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 043060
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/343
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
5
Book number
.
M457
2009eb
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Beverland, Michael.
Lindgreen, Adam.
Vanhamme, Joëlle.
ORIGINATING SOURCE
Date of Transaction
20201207150713.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
