عنوان
پدید آورنده
موضوع
رده
HF6146.B74 O16 2002eb
HF6146
.
B74
O16
2002eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
047126329X
(Number (ISBN
1280342951
(Number (ISBN
9780471263296
(Number (ISBN
9781280342950
Erroneous ISBN
0471202185
Erroneous ISBN
9780471202189
NATIONAL BIBLIOGRAPHY NUMBER
Number
b801851
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
And now a few laughs from our sponsor :
General Material Designation
[Book]
Other Title Information
the best of fifty years of radio commercials /
First Statement of Responsibility
Larry Oakner.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxiii, 212 pages)
GENERAL NOTES
Text of Note
"An Adweek book."
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (page 199) and index.
SUMMARY OR ABSTRACT
Text of Note
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences, And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
72112E86-849A-4181-88A8-83F564DC22E1
OTHER EDITION IN ANOTHER MEDIUM
Title
And now a few laughs from our sponsor.
International Standard Book Number
0471202185
TOPICAL NAME USED AS SUBJECT
Broadcast advertising.
Wit and humor in advertising.
Broadcast advertising.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Wit and humor in advertising.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
KM
DEWEY DECIMAL CLASSIFICATION
Number
659
.
14/2/0973
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF6146
.
B74
Book number
O16
2002eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Oakner, Larry.
ORIGINATING SOURCE
Date of Transaction
20201207143001.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
