عنوان
پدید آورنده
موضوع
رده
HF5415 .H37 2008eb
HF5415
.
H37
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080949630
(Number (ISBN
1136442766
(Number (ISBN
1136442804
(Number (ISBN
1136442812
(Number (ISBN
1138441015
(Number (ISBN
1856175243
(Number (ISBN
9780080949635
(Number (ISBN
9781136442766
(Number (ISBN
9781136442803
(Number (ISBN
9781136442810
(Number (ISBN
9781138441019
(Number (ISBN
9781856175241
NATIONAL BIBLIOGRAPHY NUMBER
Number
b801704
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Introductory certificate in marketing /
General Material Designation
[Book]
First Statement of Responsibility
David R. Harris and Neil Botten.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (vii, 227 pages) :
Other Physical Details
color illustrations
GENERAL NOTES
Text of Note
"Introductory certificate in marketing 2008-2009"--Cover.
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
pt. 1. What is marketing? -- part 2. Understanding customer relations.
0
OTHER EDITION IN ANOTHER MEDIUM
Title
Introductory certificate in marketing / David R. Harris and Neil Botten.
International Standard Book Number
9781856175241
CORPORATE BODY NAME USED AS SUBJECT
Chartered Instiitue of Marketing-- Examinations
TOPICAL NAME USED AS SUBJECT
Marketing.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Examinations.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
H37
2008eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Harris, David R.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Botten, Neil.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Chartered Institute of Marketing.
ORIGINATING SOURCE
Date of Transaction
20201207141900.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
