عنوان
پدید آورنده
موضوع
رده
HD69.B7 R65 2006
HD69
.
B7
R65
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1403992797
(Number (ISBN
9781403992796
NATIONAL BIBLIOGRAPHY NUMBER
Number
b801421
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Asian brand strategy :
General Material Designation
[Book]
Other Title Information
how Asia builds strong brands /
First Statement of Responsibility
Martin Roll.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 254 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 243-248) and index.
SUMMARY OR ABSTRACT
Text of Note
"This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work."--Jacket.
TOPICAL NAME USED AS SUBJECT
Brand name products-- Asia-- Management.
Branding (Marketing)-- Asia.
Brand name products-- Asia-- Management.
Brand name products-- Management.
Brand name products-- Management.-- Asia.
Brand name products-- Marketing.-- Asia.
Branding (Marketing)
Branding (Marketing)-- Asia.
GEOGRAPHICAL NAME USED AS SUBJECT
Asia.
7
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27095
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
R65
2006
OTHER CLASS NUMBERS
Class number
F279
.
3
System Code
clc
PERSONAL NAME - PRIMARY RESPONSIBILITY
Roll, Martin,1967-
ORIGINATING SOURCE
Date of Transaction
20201207135510.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
