Copyright; contents; acknowledgments; preface; introduction; WELCOME TO THE AGE OF THE DEMANDING CONSUMER; THE TEN DEMANDMENTS IN A NUTSHELL; The First Demandment: earn my trust ; The Second Demandment: inspire me; The Third Demandment: make it easy; The Fourth Demandment: put me in charge; The Fifth Demandment: guide me; The Sixth Demandment: 24/7; The Seventh Demandment: get to know me; The Eighth Demandment: exceed my expectations; The Ninth Demandment: reward me; The Tenth Demandment: stay with me; Index.
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SUMMARY OR ABSTRACT
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"The Ten Demandments is a long-overdue shout from the mountaintops on behalf of the people who can make or break your company - your current and prospective customers. Learn what matters to them most through these ten straightforward directives for delivering a total customer experience that goes beyond the sum of its parts. A real-world roadmap for winning customers' hearts and earning and keeping their loyalty, The Ten Demandments is the ultimate guide to satisfying today's newly demanding consumer."--Jacket.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
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Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.