عنوان

Marketing for rainmakers :

(Number (ISBN

047037831X

(Number (ISBN

0470378689

(Number (ISBN

0470419539

(Number (ISBN

1281751928

(Number (ISBN

6611751920

(Number (ISBN

9780470378311

(Number (ISBN

9780470378687

(Number (ISBN

9780470419533

(Number (ISBN

9781281751928

(Number (ISBN

9786611751920

Erroneous ISBN

0470247533

Erroneous ISBN

9780470247532

Number

b800133

Title Proper

Marketing for rainmakers :

General Material Designation

[Book]

Other Title Information

52 rules of engagement to attract and retain customers for life /

First Statement of Responsibility

Phil Fragasso.

Place of Publication, Distribution, etc.

Hoboken, N.J. :

Name of Publisher, Distributor, etc.

John Wiley & Sons,

Date of Publication, Distribution, etc.

©2008.

Specific Material Designation and Extent of Item

1 online resource (xx, 279 pages) :

Other Physical Details

illustrations

Text of Note

Introduction: Making Rain While the Sun Shines. -- Section One. The Brand-Focused Rainmaking Marketer. -- ROE #1. Begin at the End. -- ROE #2. Be a Hobgoblin. -- ROE #3. Get Yourself Some Culture. -- ROE #4. Be True To Your School. -- ROE #5. Say It Like You Mean It. -- ROE #6. Broaden Your Brandwidth. -- ROE #7. Bow to the Wow. -- ROE #8. Stay Up, Sell Out, Cash In. -- Section Two. The Strategic Rainmaking Marketer. -- ROE #9. See the Forest in Every Tree. -- ROE #10. Feed the Lion and Spare the Mouse. -- ROE #11. Smarten Up. -- ROE #12. Manifest Your Destiny. -- ROE #13. Kill the Cat. -- ROE #14. Fuhgeddabout Woulda Coulda Shoulda. -- ROE #15. Muddy the Waters. -- ROE #16. Start From Scratch.

Text of Note

Section Three. The Tactical Rainmaking Marketer. -- ROE #17. Celebrate Smilestones. -- ROE #18. Ignore the Bliss. -- ROE #19. Stick It. -- ROE #20. Shorten Up to Sweeten Up. -- ROE #21. Face the Facts. -- ROE #22. Say No to Yes But. -- ROE #23. Sweat Like a Pig. -- ROE #24. Lose Your Head. -- ROE #25. Slow Down to Speed Up. -- ROE #26. Don't Just Because You Can. -- ROE #27. Show Them the Money. -- Section Four. The Customer-Focused Rainmaking Marketer. -- ROE #28. Walk a Mile in Your Customer's Shoes: Backwards. -- ROE #29. Reject IOUs. -- ROE #30. Act Big, Feel Small. -- ROE #31. Speak Greek Only in Greece. -- ROE #32. Listen To Be Heard. -- ROE #33. Say Nyet to Nyuk! -- ROE #34: Love'em or Leave'em. -- ROE #35. Go the Extra 18 Inches. -- ROE #36. Tarnish the Golden Rule. -- Section Five. The Competitive Rainmaking Marketer. -- ROE #37. See the Whites of Their Eyes. -- ROE #38. Shop Till You Drop. -- ROE #39. Experience the Experience. -- ROE #40. Choose to Lose. -- ROE #41. Analyze This. -- ROE #42. Expect the Unexpected. -- ROE #43. Give Up. -- Section Six. The Hard-Wired Rainmaking Marketer. -- ROE #44. Tell a Story Worth a Thousand Pictures. -- ROE #45. French KISS. -- ROE #46. Light Your Lying Pants on Fire. -- ROE #47. Sell Soft, Market Hard. -- ROE #48. Reduce Your Attention Spam. -- ROE #49. Choose Them Over Us. -- ROE #50. Just Don't Do Id. -- ROE #51. Suck It Up. -- ROE #52. Burn This Book.

0

0

Text of Note

Praise for MARKETING for RAINMAKERS. "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd."--Todd Clarke, President, CLS Investment Firm. "Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to.

Text of Note

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Source for Acquisition/Subscription Address

OverDrive, Inc.

Stock Number

F01A1935-C02F-4CF5-A69F-E800A957E2DB

Title

Marketing for rainmakers.

Customer relations.

Customer services.

Marketing.

BUSINESS & ECONOMICS-- Distribution.

BUSINESS & ECONOMICS-- Marketing-- General.

Customer relations.

Customer services.

Marketing.

BUS-- 043000

BUS-- 078000

KMP

Number

Edition

Class number

Book number

Fragasso, Philip M.,1950-

Date of Transaction

20201207122956.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y