Includes bibliographical references (page 269) and index.
SUMMARY OR ABSTRACT
Text of Note
"This VOC guide provides you with a set of breakthrough tools that may be used to obtain and deploy VOC - the techniques required to shape a product or service so that their elements balance customer and company needs while being affordable to both. It describes qualitative and quantitative processes integrated into a system to determine the customer's wants and how you can meet them."--Jacket.