عنوان
پدید آورنده
موضوع
رده
HF5823 .S76 2009eb
HF5823
.
S76
2009eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749458348
(Number (ISBN
128231128X
(Number (ISBN
6612311282
(Number (ISBN
9780749458348
(Number (ISBN
9781282311282
(Number (ISBN
9786612311284
Erroneous ISBN
0749456477
Erroneous ISBN
9780749456474
NATIONAL BIBLIOGRAPHY NUMBER
Number
b799532
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Ads to icons :
General Material Designation
[Book]
Other Title Information
how advertising succeeds in a multimedia age /
First Statement of Responsibility
Paul Springer.
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xviii, 343 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Copyright; Table of contents; Acknowledgements; What Ads to Icons is about; How to use this book; Introduction; PART 1 Cases; 1. Rethinking mass media; 2. Widening formats; 3. Events-driven; 4. Shaping product experiences; 5. Digital persuasion; 6. Online space; PART 2 Context; 7. The new media landscape; 8. The new job landscape; 9. Closer; 10. Where advertising stops ... and marketing begins; Glossary of terms; Bibliography; Index.
0
SUMMARY OR ABSTRACT
Text of Note
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
B10FF913-54CD-4DC9-B71E-DFF19CE73E82
Stock Number
CL0500000204
OTHER EDITION IN ANOTHER MEDIUM
Title
Ads to icons.
International Standard Book Number
9780749456474
TOPICAL NAME USED AS SUBJECT
Advertising campaigns, Case studies.
Advertising, Case studies.
Advertising campaigns.
Advertising.
BUSINESS & ECONOMICS-- Advertising & Promotion.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1/13
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Book number
.
S76
2009eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Springer, Paul, (Mass media specialist)
ORIGINATING SOURCE
Date of Transaction
20201207115955.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
