عنوان
پدید آورنده
موضوع
رده
HF5415.13 .C265 2001
HF5415
.
13
.
C265
2001
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
013915695X
(Number (ISBN
9780139156953
NATIONAL BIBLIOGRAPHY NUMBER
Number
b799165
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing management in the 21st Century /
General Material Designation
[Book]
First Statement of Responsibility
Noel Capon, James Mac Hulbert.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J. :
Name of Publisher, Distributor, etc.
Prentice Hall,
Date of Publication, Distribution, etc.
©2001.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvii, 637 pages :
Other Physical Details
illustrations (some color) ;
Dimensions
26 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
SUMMARY OR ABSTRACT
Text of Note
"This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and employees."--Jacket.
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing management in the 21st Century.
PARALLEL TITLE PROPER
Parallel Title
Marketing management in the twenty-first Century
TOPICAL NAME USED AS SUBJECT
Marketing-- Management.
Management.
Marketing-- Management.
Marketing.
Marketingmanagement
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
C265
2001
OTHER CLASS NUMBERS
Class number
85
.
40
Class number
QP
600
System Code
bcl
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Capon, Noel.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Hulbert, James M.
ORIGINATING SOURCE
Date of Transaction
20201207113949.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
