Includes bibliographical references (pages 222-225) and index.
CONTENTS NOTE
Text of Note
Introduction -- The demand for sports broadcasting -- The structure of supply -- The cost structure of sports broadcasting -- Integration -- Competition between channels : a game theory approach -- The pricing and selling of TV sports rights -- The auctioning of sports rights -- Market intervention in sports broadcasting.
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SUMMARY OR ABSTRACT
Text of Note
The modern broadcasting machine is the force behind the massive growth in the value of the sports industry. This work provides an overview of key agents from viewers to sponsors and examines questions of ownership, trade and commodity in sport.
TOPICAL NAME USED AS SUBJECT
Television broadcasting of sports-- Economic aspects.
Aspects économiques.
Economie du sport.
Mass media and sports.
Radio broadcasting of sports.
Radiodiffusion.
Rundfunk
Sportberichterstattung
Sportifs professionnels.
Sportökonomie
Television broadcasting of sports-- Economic aspects.