عنوان
پدید آورنده
موضوع
رده
HF5823 .A1685 2003eb
HF5823
.
A1685
2003eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1474214347
(Number (ISBN
1845206207
(Number (ISBN
9781474214346
(Number (ISBN
9781845206208
Erroneous ISBN
1859736734
Erroneous ISBN
1859736785
Erroneous ISBN
9781859736739
Erroneous ISBN
9781859736784
NATIONAL BIBLIOGRAPHY NUMBER
Number
b798338
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising cultures /
General Material Designation
[Book]
First Statement of Responsibility
edited by Timothy deWaal Malefyt and Brian Moeran.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
BERG,
Date of Publication, Distribution, etc.
2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xiii, 220 pages) :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
Includes index.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. -- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran -- How advertising makes its object / Steven Kemper -- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella -- Advertising, production and consumption as cultural economy / Daniel Miller -- Imagining and imaging the other: Japanese advertising international / Brian Moeran -- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen -- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt -- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien -- Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny -- Afterword: Looking forward, looking back / Marietta L. Baba.
0
SUMMARY OR ABSTRACT
Text of Note
Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Throu gh an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audi.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
OTHER EDITION IN ANOTHER MEDIUM
Title
Advertising cultures.
International Standard Book Number
9781859736739
TOPICAL NAME USED AS SUBJECT
Advertising agencies.
Advertising.
Agences de publicité
Publicité
Advertising agencies.
Advertising.
Antropologische aspecten.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Etnografie.
Reclame-industrie.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Book number
.
A1685
2003eb
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Malefyt, Timothy Dwight deWaal.
Moeran, Brian,1944-
ORIGINATING SOURCE
Date of Transaction
20201207105540.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
