عنوان
پدید آورنده
موضوع
رده
HD59 .T474 2001eb
HD59
.
T474
2001eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0203461339
(Number (ISBN
0203769570
(Number (ISBN
0415213339
(Number (ISBN
9780203461334
(Number (ISBN
9780203769577
(Number (ISBN
9780415213332
Erroneous ISBN
0415213347
Erroneous ISBN
9780415213349
NATIONAL BIBLIOGRAPHY NUMBER
Number
b797881
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The public relations handbook /
General Material Designation
[Book]
First Statement of Responsibility
Alison Theaker.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2001.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (viii, 289 pages) :
Other Physical Details
illustrations.
SERIES
Series Title
Media practice
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 277-284) and index.
CONTENTS NOTE
Text of Note
Book Cover; Title; Contents; Notes on contributors; Preface; The context of public relations; What is public relations?; Public relations and communications; Public relations, politics and the media; Public relations and management; Professionalism and regulation; Strategic public relations; Corporate communication; Corporate identity; Public affairs and issues management; Business ethics, public relations and corporate social responsibility; Stakeholder public relations; Media relations; Internal communications; Corporate community involvement; An introduction to financial public relations.
Text of Note
Public sector public relationsConsumer public relations; Business-to-business public relations; Cause-related marketing; IT sector public relations; Shaping the future; Changing media; Research and evaluation PR grows up?; Future challenges for PR; Bibliography; Index.
0
8
SUMMARY OR ABSTRACT
Text of Note
The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Ebook Library
Stock Number
EBL170478
OTHER EDITION IN ANOTHER MEDIUM
Title
Public relations handbook.
International Standard Book Number
0415213339
TOPICAL NAME USED AS SUBJECT
Corporations-- Public relations.
Entreprises-- Relations publiques.
Bedrijven.
Belangengroepen.
BUSINESS & ECONOMICS-- Public Relations.
Communicatie.
Corporations-- Public relations.
Public relations.
Strategische planning.
(SUBJECT CATEGORY (Provisional
BUS-- 052000
DEWEY DECIMAL CLASSIFICATION
Number
659
.
2
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD59
Book number
.
T474
2001eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Theaker, Alison.
ORIGINATING SOURCE
Date of Transaction
20201207103158.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
