عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .B39 2008
HF5415
.
1255
.
B39
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0805864547
(Number (ISBN
0805864555
(Number (ISBN
9780805864540
(Number (ISBN
9780805864557
NATIONAL BIBLIOGRAPHY NUMBER
Number
b797508
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand meaning /
General Material Designation
[Book]
First Statement of Responsibility
Mark Batey.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
©2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 257 pages, 2 unnumbered pages of plates :
Other Physical Details
illustrations (some color) ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 225-232) and indexes.
CONTENTS NOTE
Text of Note
Introduction -- About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning: definitions and directions -- Brand meaning and brand strategy -- The evolution of brand meaning -- Brand communication.
0
SUMMARY OR ABSTRACT
Text of Note
"Brand Meaning takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands. Traditional marketing concepts are questioned, and a new brand meaning framework is put forward. The book lays out new and fertile territory for the understanding of how brands can both assimilate and provide meaning. It will leave readers with a better appreciation of what brand means and what brands mean." "This book is intended as a supplement for all graduate and undergraduate courses on brand management in marketing, consumer psychology, advertising, and business."--Jacket.
OTHER EDITION IN ANOTHER MEDIUM
Title
Brand meaning.
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Product management.
Betekenis.
Branding (Marketing)
Consumentengedrag.
Markenimage.
Markenpolitik.
Merkartikelen.
Product management.
Verbraucher.
Werbepsychologie.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
Book number
.
B39
2008
OTHER CLASS NUMBERS
Class number
85
.
40
Class number
F760
.
5
System Code
bcl
System Code
clc
PERSONAL NAME - PRIMARY RESPONSIBILITY
Batey, Mark.
ORIGINATING SOURCE
Date of Transaction
20201207101326.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
