عنوان
پدید آورنده
موضوع
رده
GV716 .M37 2007
GV716
.
M37
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0750668377
(Number (ISBN
0750686405
(Number (ISBN
9780750668378
(Number (ISBN
9780750686402
NATIONAL BIBLIOGRAPHY NUMBER
Number
b797224
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Sponsorship :
General Material Designation
[Book]
Other Title Information
for a return on investment /
First Statement of Responsibility
Guy Masterman.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 267 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction; Chapter One: Overview and historical emergence of Sponsorship; Chapter Two: Integrated marketing communications; Chapter Three: Sponsorship A Communications Tool; Chapter Four: Types of Sponsorship; Chapter Five: Rights, Assets and Inventory; Chapter Six: Developing Sponsorship Programmes; Chapter Seven: Developing Sponsorship Agreements; Chapter Eight: Selling Sponsorship; Chapter Nine: Rights Exploitation; Chapter Ten: The success of Sponsorship; Chapter Eleven: Evaluation; Chapter Twelve: Sponsorship in the Sports Industry; Chapter Thirteen: Sponsorship for Public Sector Leisure Services; Chapter Fourteen: Sponsorship for Private Sector Leisure Provision; Chapter Fifteen: Contemporary Issues.
0
SUMMARY OR ABSTRACT
Text of Note
"This text provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives." "A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis."--Jacket.
OTHER EDITION IN ANOTHER MEDIUM
Title
Sponsorship.
TOPICAL NAME USED AS SUBJECT
Portfolio management.
Sports-- Finance.
Sports sponsorship.
Portfolio management.
Portfolio management.
Sports-- Finance.
Sports-- Finance.
Sports sponsorship.
Sports sponsorship.
DEWEY DECIMAL CLASSIFICATION
Number
796
.
0691
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
GV716
Book number
.
M37
2007
OTHER CLASS NUMBERS
Class number
F713
.
50
System Code
clc
PERSONAL NAME - PRIMARY RESPONSIBILITY
Masterman, Guy.
ORIGINATING SOURCE
Date of Transaction
20201207095948.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
