عنوان
پدید آورنده
موضوع
رده
HF5415.33.U6 Q56 2003eb
HF5415
.
33
.
U6
Q56
2003eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0471446971
(Number (ISBN
128036517X
(Number (ISBN
9780471446972
(Number (ISBN
9781280365171
Erroneous ISBN
0471369209
NATIONAL BIBLIOGRAPHY NUMBER
Number
b796685
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Just ask a woman :
General Material Designation
[Book]
Other Title Information
cracking the code of what women want and how they buy /
First Statement of Responsibility
Mary Lou Quinlan.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
J. Wiley & Sons,
Date of Publication, Distribution, etc.
©2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 260 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 249-252) and index.
CONTENTS NOTE
Text of Note
A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.
0
SUMMARY OR ABSTRACT
Text of Note
Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
38823E96-ABAD-45DB-8D60-D96128376218
OTHER EDITION IN ANOTHER MEDIUM
Title
Just ask a woman.
International Standard Book Number
0471369209
TOPICAL NAME USED AS SUBJECT
Marketing-- United States.
Women consumers-- United States.
Women-- United States-- Attitudes.
BUSINESS & ECONOMICS-- Marketing-- Research.
Marketing.
Women-- Attitudes.
Women consumers.
GEOGRAPHICAL NAME USED AS SUBJECT
United States.
7
(SUBJECT CATEGORY (Provisional
BUS-- 043060
KMPP
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/34/082
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
33
.
U6
Book number
Q56
2003eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Quinlan, Mary Lou.
ORIGINATING SOURCE
Date of Transaction
20201207093134.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
