The more you sweat, the less you sell -- Nobody buys a value proposition -- You've got to get your mind right -- Earning the keys to the elevator -- Diagnosis trumps presentation every time -- Cutting through the smoke and mirrors -- It doesn't pay to surprise a corporation -- Show me the money -- Connecting at the level of power and decision.
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Praise for Exceptional Selling"Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace.