Introduction : the Political Context as Dominant / Richard Voase -- Selling the Difference : Tourism Marketing in Devon and Cornwall, South-west England / Kevin Meethan -- Leisure and Tourism as Political Instruments : the Case of Britain in the 1980s / Nigel Morpeth -- The Influence of Political, Economic and Social Change in a Mature Tourist Destination : the Case of the Isle of Thanet, South-east England / Richard Voase -- Re-planning for Tourism in a Mature Destination; a Note on Mallorca / Marco Antonio Robledo and Julio Batle -- Introduction : the Economic Context as Dominant / Richard Voase -- Tir Cymen and Tir Gofal : Agri-environmental Schemes and Recreational Access in Rural Wales / Alison Lewis -- Developing an Historic Tourist Product : the Case of Loviisa, Finland / Kaija Lindroth and Tuovi Soisalon-Soininen The Älvdalen story : Marketing an Inland Destination in Rural Sweden / Solveig Böhn and Jörgen Elbe -- Introduction : the Sociocultural Context as Dominant / Richard Voase -- From Sport to Spectacle : the Emergence of Football as a Destination Product Attribute / Mick Finn -- Literature, Tourism and the Politics of Nature : the Making of a Grand Site National at La Pointe du Raz, Brittany, France / Nacima Baron-Yelles -- Maturing Markets for Cultural Tourism : Germany and the Demand for the 'Cultural' Destination / Martin Lohmann and Jörn Mundt -- Living in Paradise : Youth Culture and Tourism Development in the Mountains of Austria / Kurt Luger and Patricia East.
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SUMMARY OR ABSTRACT
Text of Note
A collection of case studies which provides an insight into the changing nature of tourism in Western Europe is presented. A recurring theme of the book is that new patterns of tourism have emerged as a result of changing ideologies and cultural valuations, rather than in response to consumer trends. The cases are divided into three sections covering: the political context (4 chapters); the economic context (3 chapters) and the sociocultural context (3 chapters).
OTHER EDITION IN ANOTHER MEDIUM
Title
Tourism in Western Europe.
International Standard Book Number
0851995721
TOPICAL NAME USED AS SUBJECT
Tourism-- Europe, Western, Case studies.
Leisure Activities.
Behaviour.
BUSINESS & ECONOMICS-- Industries-- Hospitality, Travel & Tourism.