عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .V47 2010eb
HF5415
.
1255
.
V47
2010eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
8132102347
(Number (ISBN
8132104951
(Number (ISBN
8132108051
(Number (ISBN
9788132102342
(Number (ISBN
9788132104957
(Number (ISBN
9788132108054
NATIONAL BIBLIOGRAPHY NUMBER
Number
b796427
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Branding demystified :
General Material Designation
[Book]
Other Title Information
plans to payoffs /
First Statement of Responsibility
Harsh V. Verma.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Thousand Oaks, Calif. :
Name of Publisher, Distributor, etc.
Response Books,
Date of Publication, Distribution, etc.
2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xiii, 247 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
CONTENTS NOTE
Text of Note
Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.
0
SUMMARY OR ABSTRACT
Text of Note
The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the brands and their prospects. It also distinguishes these foundations from the other peripheral issues, thereby highlighting what is most important for brand building. With the help of India-centric examples and illustrations, the book analyses why brands have become indispensable in our li.
OTHER EDITION IN ANOTHER MEDIUM
Title
Branding demystified.
International Standard Book Number
9788132102342
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)-- Management.
Communication in marketing.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Communication in marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
Book number
.
V47
2010eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Verma, Harsh.
ORIGINATING SOURCE
Date of Transaction
20201207091832.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
